THE TEST FORCE
VERIZON
For years, Verizon’s Test Man built the brand’s legacy as the most reliable network by testing network performance anywhere and everywhere. But it’s no longer just, “Can you hear me now?” Today, Verizon engineers work hard to tackle a whole world of pain points. So we’re putting them in the spotlight.
Introducing the Test Force, a modernization of the spirit behind Verizon’s most iconic campaign. We kicked off this platform showing real Verizon engineers as what they truly are: a dedicated team of experts obsessed with testing the network in creative and unexpected ways.
Not only did we humanize the brand by putting their engineers at the core (which is pretty cool),
but we also helped impact a company’s culture— enough that they did a company-wide keynote on the Test Force to launch it (also pretty cool).
Credits
AGENCY | GUT
ECD | Danny Alvarez
CD | Jeff Schermer + Jose Ramirez
AD | Alec Plourde
CW | Daphne Lefran