CONFESSIONGRAMS
ALLY BANK
Money is the #2 cause of divorce in the US.
And let's be real, talking money with your honey isn't easy.
So we launched Ally’s instagram page with a game—Confessiongrams, truth or dare with a financial twist.
Let the money talk begin.
How To Play
People learned how to play through an Instagram Story Highlight.
Paid Instagram TEASERS
To help drive to the game, we shot man-on-the-street videos where strangers played the game and told us their deepest darkest money secrets.
InFLUENCERs
To help get the word out, we got Ally’s Nascar driver, a comedian and a finance blogger to play.
CRedits
AGENCY | R/GA
CD | James Rogala
ACD | Jon Klein & Luis Aguilera
AD | Janice Chen
CW | Daphne Lefran