50 YEARS OF LOVE
Popeyes
It takes love to make it to 50 years. But we found this mind-boggling stat: Only 6% of couples make it to their 50th anniversary, according the US Census Bureau.
So to celebrate Popeyes 50th anniversary, we invited couples to share what 50 years of love looks like.
Social
There was a viral social trend of people posting photos of seniors holding white boards with their advice written on it. It was precious. So we tapped into this trend and had our couples from the film share their advice for 50 years of love.
New York Times Print
We also had people celebrating their 50th anniversary submit their love story for a chance to have it featured in our ad in the New York Times.
“It takes time to celebrate 50 years. And time takes love.”
-ADAGE-
Credits
AGENCY | GUT
CW | Daphne Lefran
ACD | Sofia Rosell & Paulo Damasceno
CD | Tom Francesconi