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Ally Bank | Photobombed by 48

 

PHOTOBOMBED BY 48

Ally Bank x Nascar

Ally Bank wanted to announce their new NASCAR sponsorship in a buzzy way.
While most brands get bougie with their car design reveals, we decided to take a budget-friendly approach through a social stunt where we hid the car in plain sight.

Credits

AGENCY | R/GA

CD | James Rogala

ACD | Jon Klein & Luis Aguilera

AD | Janice Chen

CW | Daphne Lefran