THE OPEN HOUSE PROJECT
NATIONWIDE
2018 D&AD NEW BLOOD PENCIL WINNER
When it comes to the UK housing crisis, there’s lots of talk around the economic issues
and not enough around the social and emotional issues the younger generation face.
Just like an open house event welcomes people in and an open mic invites people to be heard, Nationwide creates an open space for these intimate conversations to be had through a social activation that raises awareness— providing a poetic portrait of the hopes and dreams around the meaning of home.
PR Launch
Ads on popular flat hunting websites invited people to an Open House showing. Those that attended discovered the showing was in fact an Open Mic Poetry event, where a group of poets performed and gathered stories that would be used to launch the Instagram poem campaign.
Social Media
On social, people are invited to submit their stories and have a poem dedicated to them.
Out of home
Murals around the city raise awareness and invite people to share the comfort of words.
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